"Turn sleepless nights into scalable strategies with ActionCOACH,

attend our Business Seminar for Executives”

ExecutiveEdge

At the ExecutiveEdge seminar, discover how to implement the proven systems and focused methodologies in Management, Sales, Marketing, and Leadership that give you the edge to:

  • Unlock Growth, Sales & Leadership Mastery
  • Boost revenue with smarter sales strategies
  • Build predictable marketing systems that generate results
  • Develop leaders who can scale your company culture and performance

When: October 30th, 2025

Time: 9h00 - 12h00

Where: Radisson Blu Gautrain Hotel,

Sandton, Johannesburg

Fee: R750 per person

 Book here

This isn’t theory. It’s a blueprint designed for executives of companies turning over R5m+ per month who want practical, measurable results.

You Get...
  • Proven Global System
    ActionCOACH has coached over 500,000 businesses worldwide for more than 30 years, these strategies have been tested and refined across industries, markets, and economic cycles.
  • Real-World Results
    Every tool, framework, and exercise is built to deliver measurable ROI: increased sales, stronger margins, better leadership, and more time for the owner.
  • Practical Application
    Each session links directly to your current business challenges. You’ll walk away with actions, templates, and step-by-step plans you can implement immediately.
  • Accountability Built-In
    Coaching isn’t just learning; it’s doing. You’ll be held accountable weekly to ensure strategies move from the boardroom to the bottom line.
  • Customised to Your Business
    Through 1-to-1 coaching and assessments, the content adapts to your company’s size, sector, and growth stage — no generic theory, just strategies that fit your reality.
Register Here for 
ExecutiveEdge
Oct 30th 

Why You Need This Seminar...

The strategies and habits that helped you build a your company to where you find it today, aren’t the same ones that will take you to a scalable level of growth. Being serious about growth demands sharper sales systems, stronger leadership, and smarter marketing, not just more hard work. This workshop equips you with proven, practical tools to break through the barriers that stall growing companies. That’s why this isn’t just another seminar, it’s the one every executive who wants to scale with confidence cannot afford to miss.

What You Will Learn...

Sustained growth doesn’t come from working harder, it comes from building systems that scale. Executives must learn how to drive consistent sales, create marketing that attracts the right clients, and lead teams that deliver results without constant oversight. These three pillars form the foundation of every successful mid-sized company, and mastering them is what separates thriving executives from those stuck firefighting daily crises. That’s why this seminar is critical, it gives you the proven strategies to strengthen these pillars and unlock your company’s next level of success.

Book Now for 
ExecutiveEdge 
Oct 30th 

Why This Workshop Is Different...

Executives don’t have time for abstract concepts that never leave the boardroom. What makes this seminar different is its focus on practical, proven tools you can apply the very next day. From sales frameworks to leadership strategies, every insight is designed to move the needle in real business terms, revenue, efficiency, and team performance. That’s the crucial differentiator: this isn’t just about learning, it’s about equipping executives with actionable systems that deliver measurable results.

Your Business Coach for the Seminar:

Craig Lourens


With over 30 years of international business development experience across Africa, Europe, and Asia, Craig Lourens brings a rare blend of global perspective and local market insight to every coaching engagement. As a certified ActionCOACH, he doesn’t just advise, he equips executives with proven systems to grow revenue, build winning teams, and reclaim control of their time. Craig’s unique value lies in his ability to cut through complexity, hold leaders accountable, and translate strategy into action that drives measurable results.